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Call for Proposals

PCOC 2010

October 7 – 9
Nashville, Tennessee

Building and sustaining a technical communication career

The East Tennessee Chapter of the Society for Technical Communication continues a Tennessee tradition with the Practical Conference on Communication (PCOC) at the Millennium Maxwell House Hotel in Nashville, Tennessee, October 7 – 9. You are invited to submit a proposal for a workshop, discussion, or presentation that focuses on ways to build and sustain a technical communication career. Please send your proposal to pcoc@stc-etc.org by May 30, 2010. For further details and topic ideas, please visit http://www.stc-etc.org/tiki-index.php?page=Practical%20Conference%20on%20Communication.

Kachina member honored

The American Association of University Women (AAUW) recently honored the work of Michelle Stump (an STC Kachina Chapter member, writer/editor, and digital artist) by voting one of her images into the 19-artist winner’s circle in the national AAUW 2010 Art Contest. This was the second national award for Stump who was also a winner in the AAUW 2009 Art Contest.

Stump is employed as a contract writer/editor at Compa Industries in Los Alamos, NM. She is assigned to the Information Resource Management Division, Communication Arts and Services Group at Los Alamos National Laboratory.

New Mexico American Marketing Association event on social media marketing

On April 13,  well-known social media guru, Mari Smith, who was dubbed “The Pied Pier of the online world” by FastCompany.com and is president of the International Social Media Association will talk about using Facebook and Twitter to increase your social media presence.

Mari will be covering these points in her presentation:
- Secrets to maximum results from your social networking
- How to drive a flood of traffic to your website and blog
- The top two secrets for getting rapid high search engine ranking
- Proven ways to identify and attract your top paying clients
- How to build a team of lucrative Joint Venture partnerships
- Facebook in just five minutes a day with huge, measurable results
- How to build a targeted, responsive following rapidly on Twitter
- The dos and don’ts of “tweeting”

The event is open to all ($25 for NMAMA members/$40 for nonmembers).   It runs from 7:30-9:30 am at the Hotel Albuquerque.

Technical Writer: New job category created by federal government

The Bureau of Labor Statistics has updated the Technical Writer job description in their Occupational Outlook Handbook for 2010-11.

You can find details at the BLS site: http://www.bls.gov/oco/ocos319.htm.

Marketer of the Year Awards: Reward your great work in 2009

You did great work in 2009. It deserves recognition!

Get your campaigns together and prove your results by entering the 21st Annual Marketer of the Year Awards. This celebrated award recognizes and applauds New Mexico marketers for achieving outstanding results from their marketing campaigns. Showcase your best work at the 21st Annual Marketer of the Year Awards Banquet on 15 April 2010 where winners will be announced.

The deadline for entries is February 26, 2010. You don’t have to be a member of the NMAMA to submit an entry. All marketing campaigns originating in New Mexico between January 1-December 31, 2009 are eligible.

For more details, visit www.nmama.org or email info@nmama.org.

Board changes: Volunteers make us successful

The new Board is really just that.  There was almost a complete transition from seasoned volunteers to a new Board that will strive to continue the successful accomplishments of the previous Board.  The new Board wants to thank the past Board members for all their hard work, efforts, and time to ensure the continued success of the Kachina chapter.  The retiring Board members are:
•    Helen Moody, president & webmaster
•    Carmelita Wasson, VP communications
•    Vivian Jones, VP membership & newsletter editor
•    Sheina North, secretary & webmaster
•    Scott Sanders, treasurer & education chair
•    Kathy Pallis, past president
•    Robert Johnson, historian

As you can see, many of them had two positions, and they handled it all with aplomb and grace.  I’m sure the new Board will step up to the new challenges facing our chapter and the national organization.  The new Board members are:
•    Larry Bonura, president
•    Katherine Love, secretary
•    Bruce Dale, treasurer
•    Marilyn Ward, VP programs
•    Cynthea Kinnaman, VP programs
•    Linda Lambert, newsletter editor
•    Scott Sanders, education chair
•    Helen Moody, past president & webmaster
•    Robert Johnson, historian

The new Board is acutely aware of the stresses that are impacting members of the tech writing profession. In times like these it is more important than ever before to be part of a community where you can learn from others and help mentor your colleagues. Our goal as a new Board is to foster a community locally that can meet those needs.  Please join us in our endeavors.
You can find our email addresses and personal information on the chapter web site (http://www.stc-nm-kachina.org/).

Blog’s away

This is the first time a Kachina Chapter president has used the new chapter blog to address its members. Blogs have been around since “weblog” was coined in 1997 by Jorn Barger, proprietor of the Robot Wisdom Weblog. (Source: “Digital History: A Guide to Gathering, Preserving, and Presenting the Past on the Web,” by Daniel J. Cohen & Roy Rosenzweig.)

Blog soon became synonymous with individuals taking to the web to offer their free piece of advice or opinion or two-cents worth. I know several co-workers who write blogs on various subjects of value or interest to them: raising children, ebooks, history, astronomy, writing, and more. And so, the Kachina Chapter joins the 21st century, at last, with a personal note from this blogger.

Mary Ellen Bates, a well-known author, columnist, and a self-proclaimed “information professional,” writes that “The value we add isn’t solely in our ability to retrieve the information but to then make it relevant and usable to a client or a user.” While she addresses this to librarians, it’s the same goal we technical communicators strive to achieve. We take our raw data from interviews, specs, drawings, web sites, and then mesh and blend it to create a new, more easily digestible form of content that is palatable to our readers. This hasn’t changed since tech writing began. What has changed is the sheer amount of data that bombards us.

She writes: “The seeming overabundance of data isn’t the problem as much as it is developing tools to sift out what is relevant for us. The value of blogs is that they are created by people who are sifting through data and highlighting what’s most relevant to them.” Just like this blogger has extracted something from my personal reading and has “sifted through” the information and is now “highlighting” what’s important to me.

Astrophysicist Neil deGrasse Tyson recently pointed out to an audience at the Special Libraries Association conference that the Hubble Space Telescope streams 4GB of data every day. One office is devoted solely to making that information available to the public, in the forms of images, videos, educational resources, and multimedia displays. This is the role of info pros, says Bates: “to provide guidance in filtering the relevant information and to provide the tools to interpret the information.”

As technical communicators, we need to be leading the way to mold complexity into simplicity. I will use this blog to help further that cause and to share those things that I find interesting to me, in hopes of presenting something of importance to you. I’ll be the sifter and highlighter. This blog will be my megaphone.  I promise not to shout; but I will speak out.